People say that Hollywood has lost all of its creativity in recent decades. I tend to not agree with that if only because people tend to overrate the level of creativity Hollywood actually used to display. But there’s one place where a lack of creativity on Hollywood’s part is truly evident, and that’s in the modern Hollywood movie poster art and lobby card art.
I’m going to put on my grumpy old man hat today. I am not going to do the “It was always better back in my day!” routine along with donning that hat though, but only because many of the posters I’m going to use here today are from films that predate my coming kicking and screaming into this world. Plus, the decline in overall poster and lobby card quality started when I was younger, so a lot of the bad is in fact from back in my day.
Have you seen the social media posts poking fun at the Kong: Skull Island posters that look for all the world like rip-offs of the Apocalypse Now movie posters? To a degree it’s funny seeing someone in the promotional department commission posters and lobby cards that so closely (pardon the expression) ape the look of the classic posters, but at least the end result was posters that stand out. They pop when you see them, and they have a fantastic artistic style that makes them stand out like few other posters, lobby cards, and ad images for movies do these days. This is kind of a problem.